04.09.2017

Creative Extravaganza

Leading city for ambitious young businesses 

With its vibrant cultural Scene (David Bowie once described Berlin as the greatest cultural extravaganza one could imagine’), a dynamic job market and modern infrastructure, it’s gained a reputation as one of the most relevant startup hubs in the world today. From tech platforms to fashion businesses, Berlin has them all.

The clue is in the numbers. Each year, roughly 44,000 new companies launch in Berlin – the equivalent of one new startup being founded every 20 minutes. Focusing in on the ICT, media and creative industries, there are over 37,000 companies based in Berlin; a workforce of almost 300,000 generating roughly £23bn (€27bn) in annual revenue.

Making the move 

Rent in Berlin is generally cheaper than many other European capitals, whether you need office space or somewhere to live. The lower cost of living has attracted a steady flow of international talent, creating a dynamic market, with plenty of fresh ideas – ideal for businesses working in the creative industries. In Berlin, non-native employees make up around 34% of the startup workforce, and many foreigners flock to the city to kick off their own projects.

Sophie Mayer and Leila El-Kayem (c) The Adventures Of

This is the case for Sophie Mayer and Leila El-Kayem, founders of innovative advertising agency The Adventures Of. Together, they help brands within travel, lifestyle and entertainment communicate to different subcultures. Originally from British and New Zealand respectively, they moved to Berlin and launched the company three years ago. Already, they have a global client list, including Nike, MTV and Airbnb. ‘We built The Adventures Of on the ethos of Berlin: a fringe city filled with misfits, poets, artists and dreamers, with high levels of artistic creation and expression,’ Sophie says. ‘That makes it the ideal place for us to gain daily inspiration.’

Less bustle, more hustle 

With Brexit looming large on the horizon, cities like Berlin are preparing to welcome those seeking new pastures and more benign conditions to set up a European or global-facing business.

Jon Sykes (c) US Berlin

Jon Skyes, a UK-based creative, decided to leave the fast pace of London life to establish himself in Berlin. He’s co-founder of Us Berlin, a creative agency specialising in brand and web design. ‘I moved from London where I worked in large agency environments,’ he explains. ‘While I loved the pace and challenge, London lost its appeal as I wanted to take greater control of my direction and time.’ Jon and his business partner are already working on their second venture, Racemappr, a discovery platform that makes finding running, triathlon and cycling events easier.

Ready-made networks 

Us Berlin is based in co-working space Betahaus, along with many other creative businesses. It’s one of many shared office spaces that have popped up across the city, providing a network for creative ideas, counselling and interdisciplinary cooperation to spread. Betahaus attracts a diverse array of international talent who are drawn to its cultural significance. Established in 2009, it’s since expanded to Hamburg, Barcelona and Sofia. In Berlin, it hosts over 500 members. Around 30% of these are startup founders, while the rest of the membership base is made up of freelancers from all backgrounds: from journalists to designers, all looking to connect and develop the next big thing.

This is part of a sector-by-sector series on startups in Berlin published by London based Courier magazine in association with Berlin Partner.
www.courierpaper.com


Header Image: Betahaus

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04.09.2017

Creative Extravaganza

Leading city for ambitious young businesses 

With its vibrant cultural Scene (David Bowie once described Berlin as the greatest cultural extravaganza one could imagine’), a dynamic job market and modern infrastructure, it’s gained a reputation as one of the most relevant startup hubs in the world today. From tech platforms to fashion businesses, Berlin has them all.

The clue is in the numbers. Each year, roughly 44,000 new companies launch in Berlin – the equivalent of one new startup being founded every 20 minutes. Focusing in on the ICT, media and creative industries, there are over 37,000 companies based in Berlin; a workforce of almost 300,000 generating roughly £23bn (€27bn) in annual revenue.

Making the move 

Rent in Berlin is generally cheaper than many other European capitals, whether you need office space or somewhere to live. The lower cost of living has attracted a steady flow of international talent, creating a dynamic market, with plenty of fresh ideas – ideal for businesses working in the creative industries. In Berlin, non-native employees make up around 34% of the startup workforce, and many foreigners flock to the city to kick off their own projects.

Sophie Mayer and Leila El-Kayem (c) The Adventures Of

This is the case for Sophie Mayer and Leila El-Kayem, founders of innovative advertising agency The Adventures Of. Together, they help brands within travel, lifestyle and entertainment communicate to different subcultures. Originally from British and New Zealand respectively, they moved to Berlin and launched the company three years ago. Already, they have a global client list, including Nike, MTV and Airbnb. ‘We built The Adventures Of on the ethos of Berlin: a fringe city filled with misfits, poets, artists and dreamers, with high levels of artistic creation and expression,’ Sophie says. ‘That makes it the ideal place for us to gain daily inspiration.’

Less bustle, more hustle 

With Brexit looming large on the horizon, cities like Berlin are preparing to welcome those seeking new pastures and more benign conditions to set up a European or global-facing business.

Jon Sykes (c) US Berlin

Jon Skyes, a UK-based creative, decided to leave the fast pace of London life to establish himself in Berlin. He’s co-founder of Us Berlin, a creative agency specialising in brand and web design. ‘I moved from London where I worked in large agency environments,’ he explains. ‘While I loved the pace and challenge, London lost its appeal as I wanted to take greater control of my direction and time.’ Jon and his business partner are already working on their second venture, Racemappr, a discovery platform that makes finding running, triathlon and cycling events easier.

Ready-made networks 

Us Berlin is based in co-working space Betahaus, along with many other creative businesses. It’s one of many shared office spaces that have popped up across the city, providing a network for creative ideas, counselling and interdisciplinary cooperation to spread. Betahaus attracts a diverse array of international talent who are drawn to its cultural significance. Established in 2009, it’s since expanded to Hamburg, Barcelona and Sofia. In Berlin, it hosts over 500 members. Around 30% of these are startup founders, while the rest of the membership base is made up of freelancers from all backgrounds: from journalists to designers, all looking to connect and develop the next big thing.

This is part of a sector-by-sector series on startups in Berlin published by London based Courier magazine in association with Berlin Partner.
www.courierpaper.com


Header Image: Betahaus

Why should you start a business in Berlin?

Welcome to Berlin – the buzzing city at the heart of Europe! Berlin attracts businesses and startups from every industry. Science, research, and creative industries also love Berlin. True innovators love living and working in Berlin, as the conditions for setting up a company in the city are outstanding.

Infrastructure

Berlin offers the ideal infrastructure for setting up a company. The city’s airports make it quick and easy to reach from all over Europe, and its public transport network is extensive. Office space is also plentiful. Few cities have as many co-working spaces as Berlin. Although rents are rising, they are still lower than in most other European capitals.

>> Berlin - Heart of Europe

Innovative industries

In Berlin, you can build a network and discover businesses in all the key innovative industries, including high tech, healthcare, life sciences, service economy, mobility, and logistics. Berlin startups such as Zalando, DaWanda, and ImmobilienScout24 are influencers in the German market, and venture builders like Rocket Internet and Project A are also located in Berlin. There is potential for fruitful partnerships with research facilities and other companies in Berlin. Feel the spirit of entrepreneurship in Berlin!

>> Doing Business in Berlin

Research & sciences

Berlin is the main capital for researchers and scientists in Europe. You’ll find research on the hot topics in fields like bio technology, medicine, communication technology, mobility and transport and more.

>> Brain City Berlin - research & science in Berlin

Living in Berlin

Finally, the large pool of highly skilled specialists from all over the world is a key reason to start up a company in Berlin. Thanks to its relatively low cost of living and vibrant cultural life, Berlin attracts many highly talented people, which also benefits businesses located in the city.

>> Living in Berlin

A growing German economy – good times for entrepreneurs and investors

The GDP is rising and unemployment is low. Consumers are spending more. It's a great time for investments and market entry in Germany. Reason-Why.Berlin offers useful background information on the German economy.