South by Southwest - SXSW 2018

South by Southwest (SXSW) Conference & Festivals celebrate the convergence of the interactive, film, and music industries during 10 days of sessions, screenings, showcases, exhibitions, parties, art installations, and networking in Austin/Texas.

It is one of the world’s largest events for the international digital and creative economy and attracts more than 400,000 visitors from more than 90 countries each year. Austin is the ideal location to present Berlin as Europe’s leading startup metropolis – for the first time under the umbrella of the Reason Why Berlin campaign in 2018.

REASON WHY BERLIN: March 10 - 12, 2018

Explore Berlin from quite a different point of view! Get exclusive insights and meet the people shaking up Berlin’s startup and music scene!

Berlin will bring startups, corporates and musicians to Austin and invites them to present themselves by participating in the activation space opposite of the Austin Convention Center (503 East Cesar Chavez Street) from March 10 to 12 – in panel discussions and pitches as well as thematic network meetings.

Program Highlights

More information and registration via EVENTBRITE

Saturday, 3/10

  • SportsTech Panel  - hosted by leAD Accelerator
  • New Mobility Lunch - hosted by moovel & New Mobility World
  • Start Alliance goes SXSW - International Startup Meetup
  • Early Stage Startup Meetup  - hosted by Startup Guide World

Sunday, 3/11

  • Discover Berlin through various installations from |pipe|, Mimi & Filmtank
  • Hangover Breakfast - Berlin Style
  • TOA Worldtour: New Kids on the Blockchain (Panel + Party)

Monday, 3/12

  • Female Founders Breakfast  feat. Wo/men Inc., DMW-Digital Media Women, StartupSpot Female Founders
  • Perceptions of Cities by New York Times, Berlin Partner, visitBerlinHoyne
  • Talk the Talk: Discoursive Lunch  - hosted by raumlaborberlin
  • Waffles meets IoT  - co-hosted by BOSCH, de:hub & Factory Berlin
  • Shark Tank - the Berlin Version: Best of Berlin Startups

More information and registration via EVENTBRITE

Spacebuster © Übermut Project | Photo: Kevin McElvaney
The Spacebuster on its We Like America Tour 2017 in Cleveland © Übermut Project | Photo: Kevin McElvaney

The Berlin events will take place in the Spacebuster - a mobile urban activator that transforms public spaces into impromptu community zones. The Spacebuster continues its “We Like America” tour in Austin, which is enabled by its creators raumlaborberlin and the Übermut Project, an initiative of visitBerlin and Hamburg Marketing (www.ubermutproject.com). The tour explores facets of urban practice in great American cities, seeking out new frontiers by transforming nomadic, transgressive, and transitory spaces. The Spacebuster is nominated for the SXSW Place by Design Award and part of the SXSW Cities Summit programming.


Berlin will bring the following 8 creative start-ups under the roof of Start Alliance to Austin:

The Spacebuster at Central Park NYC with Storefront for Art & Architecture © Übermut Project | Photo: Kevin McElvaney

Monday, 3/12 from 8:00 PM

Hamburg x Berlin Music & Interactive Night

Come to our grand finale - the Berlin x Hamburg Interactive Night ! Together with Musicboard Berlin about 15 artists will travel to Austin to demonstrate their talent during this official SXSW Showcase at the "German Haus“ on March 12, from 8pm at Barracuda Austin (611 East 7th St.).

Wondering what these other guys from Germany are doing right next door? Our dear friends and partners from Hamburg are presenting their exciting projects, please find more info here.


  • The Berlin activation space with the Spacebuster is located next to the Reeperbahn Hamburger space – in the heart of downtown Austin, opposite of the Convention Center from March 10 to12: 503 East Cesar Chavez Street
  • The Berlin x Hamburg Interactive Night will take place at the "German Haus“ on March 12, from 8pm at Barracuda Austin : 611 East 7th St.
Meetup @ Spacebuster
Meetup @ Spacebuster © Übermut Project | Photo: Kevin McElvaney

Presented by

The REASON WHY BERLIN program is a cooperation between Berlin Partner, Musicboard Berlin, Senate Department for Economics, Energy and Public Enterprises, VisitBerlin, raumlaborberlin, and Openers.

Header Image: Lady Bird Lake Outdoor stage at 2018 SXSW Music Festival | © SXSW.com/press-image | Merrick Ales

South by Southwest - SXSW 2018: Austin, Texas