12.10.2017

Future of the car

Daimler in Berlin

Besides electromobility, digitalization is a primary focus of the automotive industry. That's why all of the major car manufacturers are now in Berlin, the country's center for innovative digital technology. One good example is Daimler. The Stuttgart-based company has concentrated many activities in Berlin and in the surrounding state of Brandenburg, thus creating added value and jobs.

Daimler AG and its subsidiaries currently employ about 9,000 people in Berlin and Brandenburg, with more than 7,000 of them working in the capital city.

Dieter Zetsche © re:publica 2013

It was Daimler boss Dieter Zetsche who postulated the imminent digitalization of the German automobile industry at the Berlin digital conference re:publica a few years ago. In retrospect, it was perhaps this speech that helped loosen up this traditional leading German industry. In the meanwhile, Daimler has become one of the regular partners at Germany's largest digital conference, which brings in more than 7,000 participants from all over the world each year.

Meanwhile, the automaker has had a presence in Berlin for more than a century, which has left its architectural mark on the German capital. A showroom was opened on Unter den Linden in 1909 and the same space became home to the Mercedes-Benz Gallery Berlin in 2009. At Potsdamer Platz, Daimler built the 348 ft. Atrium Tower, the fifth-tallest building in Berlin. And an entire Daimler district is being built near the East Side Gallery in Berlin's Friedrichshain-Kreuzberg district.

Car-sharing platform in Berlin by Daimler

But back to Daimler and Berlin as one of the places where the transition from automaker to mobility service provider can be experienced live. The car-sharing vehicles of the  car2go  fleet have been a part of the city's scene since 2012. The fact that Berlin is also the country's car-sharing capital is demonstrated by the more than 70 million km (44 million miles) driven by car2go's customers. In April 2017, Daimler also launched the Mercedes-Benz private car-sharing platform Croove in Berlin. Croove allows private car owners to make their cars available for the use of others. This platform is open to any vehicle make.

While Daimler has internally launched Croove as a start-up, the group is also a strategic investor for young entrepreneurs through its EvoBus subsidiary. EvoBus has an interest in the Berlin mobility service CleverShuttle. Together, the aim is to promote the development of innovative solutions for on-demand services for regional transport authorities and companies to bring local public transport into the mobility revolution.

Fleetboard Innovation Hub

CleverShuttle is not the only startup that Daimler has an interest in. The Fleetboard Innovation Hub was founded in September 2016 at the heart of the start-up scene in Berlin's Mitte district as the first branch of Daimler Fleetboard GmbH outside Stuttgart. Fleetboard has become an ecosystem for logistics services and services based on digital telematics for commercial vehicles. The international team is developing ideas and solutions for digital products and services and wants to be in dialogue with Berlin's innovative start-up entrepreneurs. The same is the case with the Berlin branch of the Daimler Innovation Network "Lab 1886." It supports the company with innovative business models for facing the challenges of the future. Tapping into the international talent base in Berlin, it combines Daimler expertise with the speed and culture of start-ups.

More information:

This article was originally published in German at intellicar.de

More articles

Previous Next
12.10.2017

Future of the car

Daimler in Berlin

Besides electromobility, digitalization is a primary focus of the automotive industry. That's why all of the major car manufacturers are now in Berlin, the country's center for innovative digital technology. One good example is Daimler. The Stuttgart-based company has concentrated many activities in Berlin and in the surrounding state of Brandenburg, thus creating added value and jobs.

Daimler AG and its subsidiaries currently employ about 9,000 people in Berlin and Brandenburg, with more than 7,000 of them working in the capital city.

Dieter Zetsche © re:publica 2013

It was Daimler boss Dieter Zetsche who postulated the imminent digitalization of the German automobile industry at the Berlin digital conference re:publica a few years ago. In retrospect, it was perhaps this speech that helped loosen up this traditional leading German industry. In the meanwhile, Daimler has become one of the regular partners at Germany's largest digital conference, which brings in more than 7,000 participants from all over the world each year.

Meanwhile, the automaker has had a presence in Berlin for more than a century, which has left its architectural mark on the German capital. A showroom was opened on Unter den Linden in 1909 and the same space became home to the Mercedes-Benz Gallery Berlin in 2009. At Potsdamer Platz, Daimler built the 348 ft. Atrium Tower, the fifth-tallest building in Berlin. And an entire Daimler district is being built near the East Side Gallery in Berlin's Friedrichshain-Kreuzberg district.

Car-sharing platform in Berlin by Daimler

But back to Daimler and Berlin as one of the places where the transition from automaker to mobility service provider can be experienced live. The car-sharing vehicles of the  car2go  fleet have been a part of the city's scene since 2012. The fact that Berlin is also the country's car-sharing capital is demonstrated by the more than 70 million km (44 million miles) driven by car2go's customers. In April 2017, Daimler also launched the Mercedes-Benz private car-sharing platform Croove in Berlin. Croove allows private car owners to make their cars available for the use of others. This platform is open to any vehicle make.

While Daimler has internally launched Croove as a start-up, the group is also a strategic investor for young entrepreneurs through its EvoBus subsidiary. EvoBus has an interest in the Berlin mobility service CleverShuttle. Together, the aim is to promote the development of innovative solutions for on-demand services for regional transport authorities and companies to bring local public transport into the mobility revolution.

Fleetboard Innovation Hub

CleverShuttle is not the only startup that Daimler has an interest in. The Fleetboard Innovation Hub was founded in September 2016 at the heart of the start-up scene in Berlin's Mitte district as the first branch of Daimler Fleetboard GmbH outside Stuttgart. Fleetboard has become an ecosystem for logistics services and services based on digital telematics for commercial vehicles. The international team is developing ideas and solutions for digital products and services and wants to be in dialogue with Berlin's innovative start-up entrepreneurs. The same is the case with the Berlin branch of the Daimler Innovation Network "Lab 1886." It supports the company with innovative business models for facing the challenges of the future. Tapping into the international talent base in Berlin, it combines Daimler expertise with the speed and culture of start-ups.

More information:

This article was originally published in German at intellicar.de

Why should you start a business in Berlin?

Welcome to Berlin – the buzzing city at the heart of Europe! Berlin attracts businesses and startups from every industry. Science, research, and creative industries also love Berlin. True innovators love living and working in Berlin, as the conditions for setting up a company in the city are outstanding.

Infrastructure

Berlin offers the ideal infrastructure for setting up a company. The city’s airports make it quick and easy to reach from all over Europe, and its public transport network is extensive. Office space is also plentiful. Few cities have as many co-working spaces as Berlin. Although rents are rising, they are still lower than in most other European capitals.

>> Berlin - Heart of Europe

Innovative industries

In Berlin, you can build a network and discover businesses in all the key innovative industries, including high tech, healthcare, life sciences, service economy, mobility, and logistics. Berlin startups such as Zalando, DaWanda, and ImmobilienScout24 are influencers in the German market, and venture builders like Rocket Internet and Project A are also located in Berlin. There is potential for fruitful partnerships with research facilities and other companies in Berlin. Feel the spirit of entrepreneurship in Berlin!

>> Doing Business in Berlin

Research & sciences

Berlin is the main capital for researchers and scientists in Europe. You’ll find research on the hot topics in fields like bio technology, medicine, communication technology, mobility and transport and more.

>> Brain City Berlin - research & science in Berlin

Living in Berlin

Finally, the large pool of highly skilled specialists from all over the world is a key reason to start up a company in Berlin. Thanks to its relatively low cost of living and vibrant cultural life, Berlin attracts many highly talented people, which also benefits businesses located in the city.

>> Living in Berlin

A growing German economy – good times for entrepreneurs and investors

The GDP is rising and unemployment is low. Consumers are spending more. It's a great time for investments and market entry in Germany. Reason-Why.Berlin offers useful background information on the German economy.