Professional Food Ordering App Choko Turns Unicorn
Prominent angels like Lukasz Gadowski and Christophe Maire had invested early in Choco. Since then, the COVID-19 pandemic caused a major shift to digitizing the food service sector and the long supply chains between growers and restaurants. Now G Squared, who also have a hand in Gorillas as well as the logistics unicorn Forto, have pushed for a new round at Choco, and existing investors including Target Global, Atlantic Labs, Visionaries Club, Discovery Ventures, and Christian Edler and Kevin Worner, followed. An offer too good to refuse, according to co-founder and CEO Daniel Khachab. His company is now valued at over a billion Euro, as business insider and tech funding news report. The Choko app is used by caterers and chefs in restaurants to place a single order for all the produce they need, which is then split up to the different market vendors and wholesalers who can supply it. This order on demand platform reduces the amount of food wasted. Choko employs over 400 people worldwide and claims that more than 15,000 restaurant owners and 10,000 wholesalers use the app in the US, Germany, France, Spain, Austria, and Belgium, and €620 M worth of goods were traded through it in 2021. Portugal is up next. The service is free, Choko earns through additional services such as invoicing.