Smart Fashion - made in Berlin

Smart Clothing

Smart clothes are conquering the market with Berlin as centre of innovation

Berlin is famous not only for its 2 yearly fashion weeks, but as a hotspot for young designers and innovative technology start-ups. Combine these two and it becomes understandable why Berlin attracts entrepreneurs who have specialised in wearables and smart fashion; clothes that have technological features and do more than simply dress people.

ElectroCouture by Lisa Lang
ElectroCouture by Lisa Lang

A good example of what is happening in Berlin is Lisa Lang (@lilaineurope) and her ElektroCouture brand. She vastly co-operates with technology companies, for example developing smart fabrics. ElectroCouture is the world’s first fashion technology brand focusing on prototyping and developing fashion and wearable technology. The mission, as the brand declares, is to “bring technology into style, as opposed to putting style on top of gadgets”. This also means pieces must be as comfortable or easily washable as any other part of people’s wardrobe. The brand understands itself as a pioneer for the future of self-expression and style.

ElectroCouture, inspired by Lina Wassong
ElectroCouture, inspired by Lina Wassong


Smart fashion is sustainable fashion

Where traditional fashion brands use colour, ElekroCouture for example uses light. ElektroCouture works together with aspiring young designers. Lisa Wassong, for example, with a background in clothing engineering, started out as designer in residence at the ElektroCouture Studio where she now works as creative technologist and fashiontech designer. “Berlin as fashiontech city is great because you have so many possibilities, you have a great infrastructure – of people and networks,” says Lisa Wassong. “Berlin is ahead of other cities, regarding fashiontech innovations because here are all the great events and the people who are really pushing the industry forwards. I think in future we can expect more innovative fashion.”

Sustainable materials for smarter fashion
Sustainable materials for smarter fashion


Using smart textiles

Lilien Stenglein is another young innovator. After founding her label FINESS DESIGN, she brought a special line of yoga clothes to the market using smart textiles. The skin-friendly material of 99 per cent
pure silk has a twist: at chakra energy points, essential in yoga, the fabric radiates warmth back to the body and through that helps to open the chakra. For her, Berlin as a location is important as well. “Because we already have a great ecosystem here with the whole start-up scene, so it is very easy to get in contact with people. It is very vivid here,” she says, also speaking about the FASHIONTECH fair.


Large events like the FASHIONTECH in January or the Berlin Fashion Week offer a good platform for companies and creative people not only to present their work, but connect with each other to
establish new co-operations.


Read about science and resaerch aspects of Smart Wearables in our catagory "Brain City"

Credit for all images: (c) UHURA

This article was originally published in the inflight magazine
“Discover Germany, Switzerland and Austria” |

Update: August 2018

More articles


Why should you start a business in Berlin?

Welcome to Berlin – the vibrant city in the heart of Europe! Berlin attracts businesses and startups from every sector. Science, research, and creative industries also love Berlin. True innovators enjoy living and working in Berlin, as the conditions for setting up a company in the city are outstanding.


Berlin offers the ideal infrastructure for setting up a company. The city’s new international airport makes Berlin quicker and easier to reach than ever from all over Europe and the world. Berlin’s public transport network is extensive and excellent. Office space is plentiful and rents are still lower than in most European capitals. And if you just want to test the waters, few cities have as many co-working spaces as Berlin.

>> Berlin – Heart of Europe

Innovative Industries

In Berlin, you can join networks and discover businesses in all the key innovative industries, including high tech, healthcare, life sciences, service economy, mobility, and logistics. There is also plenty of potential for rewarding and conducive partnerships with research facilities and other institutions and organisations in Berlin.

>> Doing Business in Berlin

Starting Out and Scaling Up

Feel the spirit of entrepreneurship in Berlin! Berlin startups such as Zalando, DaWanda, and ImmobilienScout24 are major influencers in the German market, and venture builders like Rocket Internet and Project A are also located in Berlin. Accelerators and incubators exist at every level and for almost any sector.

>> Starting up in Berlin

Research & Science

Berlin is the capital for researchers and scientists in Europe. You’ll find research on the hottest topics in fields like bio technology, medicine, communication technology, photonics, mobility and transport, and more, carried out by top-level experts at universities and institutions of world renown.

>> Brain City Berlin

Living in Berlin

Finally, the large pool of highly skilled specialists from all over the world is a key reason to locate a company in Berlin. Thanks to the relatively low cost of living and vibrant cultural scenes, Berlin attracts many highly talented people – which directly benefits businesses in the city.

>> Life in Berlin

A growing German economy – good for entrepreneurs and investors

GDP growth is high and unemployment is low. A large market with consumers who like to spend. It's a great time for investments and market entry in Germany. Reason-Why.Berlin offers useful information on the German economy and various aspects of building business in Berlin.