Smart Fashion - made in Berlin
29.08.2017

Smart Clothing

Smart clothes are conquering the market with Berlin as centre of innovation

Berlin is famous not only for its 2 yearly fashion weeks, but as a hotspot for young designers and innovative technology start-ups. Combine these two and it becomes understandable why Berlin attracts entrepreneurs who have specialised in wearables and smart fashion; clothes that have technological features and do more than simply dress people.

ElectroCouture by Lisa Lang
ElectroCouture by Lisa Lang

A good example of what is happening in Berlin is Lisa Lang (@lilaineurope) and her ElektroCouture brand. She vastly co-operates with technology companies, for example developing smart fabrics. ElectroCouture is the world’s first fashion technology brand focusing on prototyping and developing fashion and wearable technology. The mission, as the brand declares, is to “bring technology into style, as opposed to putting style on top of gadgets”. This also means pieces must be as comfortable or easily washable as any other part of people’s wardrobe. The brand understands itself as a pioneer for the future of self-expression and style.

ElectroCouture, inspired by Lina Wassong
ElectroCouture, inspired by Lina Wassong

 

Smart fashion is sustainable fashion

Where traditional fashion brands use colour, ElekroCouture for example uses light. ElektroCouture works together with aspiring young designers. Lisa Wassong, for example, with a background in clothing engineering, started out as designer in residence at the ElektroCouture Studio where she now works as creative technologist and fashiontech designer. “Berlin as fashiontech city is great because you have so many possibilities, you have a great infrastructure – of people and networks,” says Lisa Wassong. “Berlin is ahead of other cities, regarding fashiontech innovations because here are all the great events and the people who are really pushing the industry forwards. I think in future we can expect more innovative fashion.”

Sustainable materials for smarter fashion
Sustainable materials for smarter fashion

 

Using smart textiles

Lilien Stenglein is another young innovator. After founding her label FINESS DESIGN, she brought a special line of yoga clothes to the market using smart textiles. The skin-friendly material of 99 per cent
pure silk has a twist: at chakra energy points, essential in yoga, the fabric radiates warmth back to the body and through that helps to open the chakra. For her, Berlin as a location is important as well. “Because we already have a great ecosystem here with the whole start-up scene, so it is very easy to get in contact with people. It is very vivid here,” she says, also speaking about the FASHIONTECH fair.

Platforms

Large events like the FASHIONTECH in January or the Berlin Fashion Week offer a good platform for companies and creative people not only to present their work, but connect with each other to
establish new co-operations.

More

Read about science and resaerch aspects of Smart Wearables in our catagory "Brain City"


Text by JESSICA HOLZHAUSEN
Credit for all images: (c) UHURA

This article was originally published in the inflight magazine
“Discover Germany, Switzerland and Austria”

www.discovergermany.com |  www.scangroup.co.uk

Update: August 2018

More articles

Next
29.08.2017

Smart Clothing

Smart clothes are conquering the market with Berlin as centre of innovation

Berlin is famous not only for its 2 yearly fashion weeks, but as a hotspot for young designers and innovative technology start-ups. Combine these two and it becomes understandable why Berlin attracts entrepreneurs who have specialised in wearables and smart fashion; clothes that have technological features and do more than simply dress people.

ElectroCouture by Lisa Lang
ElectroCouture by Lisa Lang

A good example of what is happening in Berlin is Lisa Lang (@lilaineurope) and her ElektroCouture brand. She vastly co-operates with technology companies, for example developing smart fabrics. ElectroCouture is the world’s first fashion technology brand focusing on prototyping and developing fashion and wearable technology. The mission, as the brand declares, is to “bring technology into style, as opposed to putting style on top of gadgets”. This also means pieces must be as comfortable or easily washable as any other part of people’s wardrobe. The brand understands itself as a pioneer for the future of self-expression and style.

ElectroCouture, inspired by Lina Wassong
ElectroCouture, inspired by Lina Wassong

 

Smart fashion is sustainable fashion

Where traditional fashion brands use colour, ElekroCouture for example uses light. ElektroCouture works together with aspiring young designers. Lisa Wassong, for example, with a background in clothing engineering, started out as designer in residence at the ElektroCouture Studio where she now works as creative technologist and fashiontech designer. “Berlin as fashiontech city is great because you have so many possibilities, you have a great infrastructure – of people and networks,” says Lisa Wassong. “Berlin is ahead of other cities, regarding fashiontech innovations because here are all the great events and the people who are really pushing the industry forwards. I think in future we can expect more innovative fashion.”

Sustainable materials for smarter fashion
Sustainable materials for smarter fashion

 

Using smart textiles

Lilien Stenglein is another young innovator. After founding her label FINESS DESIGN, she brought a special line of yoga clothes to the market using smart textiles. The skin-friendly material of 99 per cent
pure silk has a twist: at chakra energy points, essential in yoga, the fabric radiates warmth back to the body and through that helps to open the chakra. For her, Berlin as a location is important as well. “Because we already have a great ecosystem here with the whole start-up scene, so it is very easy to get in contact with people. It is very vivid here,” she says, also speaking about the FASHIONTECH fair.

Platforms

Large events like the FASHIONTECH in January or the Berlin Fashion Week offer a good platform for companies and creative people not only to present their work, but connect with each other to
establish new co-operations.

More

Read about science and resaerch aspects of Smart Wearables in our catagory "Brain City"


Text by JESSICA HOLZHAUSEN
Credit for all images: (c) UHURA

This article was originally published in the inflight magazine
“Discover Germany, Switzerland and Austria”

www.discovergermany.com |  www.scangroup.co.uk

Update: August 2018

Why should you start a business in Berlin?

Welcome to Berlin – the buzzing city at the heart of Europe! Berlin attracts businesses and startups from every industry. Science, research, and creative industries also love Berlin. True innovators love living and working in Berlin, as the conditions for setting up a company in the city are outstanding.

Infrastructure

Berlin offers the ideal infrastructure for setting up a company. The city’s airports make it quick and easy to reach from all over Europe, and its public transport network is extensive. Office space is also plentiful. Few cities have as many co-working spaces as Berlin. Although rents are rising, they are still lower than in most other European capitals.

>> Berlin - Heart of Europe

Innovative industries

In Berlin, you can build a network and discover businesses in all the key innovative industries, including high tech, healthcare, life sciences, service economy, mobility, and logistics. Berlin startups such as Zalando, DaWanda, and ImmobilienScout24 are influencers in the German market, and venture builders like Rocket Internet and Project A are also located in Berlin. There is potential for fruitful partnerships with research facilities and other companies in Berlin. Feel the spirit of entrepreneurship in Berlin!

>> Doing Business in Berlin

Research & sciences

Berlin is the main capital for researchers and scientists in Europe. You’ll find research on the hot topics in fields like bio technology, medicine, communication technology, mobility and transport and more.

>> Brain City Berlin - research & science in Berlin

Living in Berlin

Finally, the large pool of highly skilled specialists from all over the world is a key reason to start up a company in Berlin. Thanks to its relatively low cost of living and vibrant cultural life, Berlin attracts many highly talented people, which also benefits businesses located in the city.

>> Living in Berlin

A growing German economy – good times for entrepreneurs and investors

The GDP is rising and unemployment is low. Consumers are spending more. It's a great time for investments and market entry in Germany. Reason-Why.Berlin offers useful background information on the German economy.