South by Southwest - SXSW 2018

South by Southwest (SXSW) Conference & Festivals celebrate the convergence of the interactive, film, and music industries during 10 days of sessions, screenings, showcases, exhibitions, parties, art installations, and networking in Austin/Texas.

It is one of the world’s largest events for the international digital and creative economy and attracts more than 400,000 visitors from more than 90 countries each year. Austin is the ideal location to present Berlin as Europe’s leading startup metropolis – for the first time under the umbrella of the Reason Why Berlin campaign in 2018.

Meetup @ Spacebuster
Meetup @ Spacebuster © Übermut Project | Photo: Kevin McElvaney

REASON WHY BERLIN: March 10 - 12, 2018

Berlin will bring startups, corporates and musicians to Austin and invites them to present themselves by participating in the activation space opposite of the Austin Convention Center (503 East Cesar Chavez Street) from March 10 to 12 – in panel discussions and pitches as well as thematic network meetings.

The Berlin events will take place in the infamous Spacebuster - a mobile urban activator that transforms public spaces into impromptu community zones. The Spacebuster is brought to Austin by visitBerlin and raumlaborberlin who will continue their “We Like America" tour, enabled by Übermut Project . The tour explores facets of urban practice in great American cities, seeking out new frontiers by transforming nomadic, transgressive, and transitory spaces. The Spacebuster is nominated for the SXSW Place by Design Award and part of the SXSW Cities Summit programming.

The grand finale will be the Berlin x Hamburg Interactive Night. Together with Musicboard Berlin about 15 artists will travel to Austin to demonstrate their talent during this official SXSW Showcase at the "German Haus“ on March 12, from 8pm at Barracuda Austin (611 East 7th St.).


Berlin will bring the following 8 creative start-ups under the roof of Start Alliance to Austin:

Spacebuster © Übermut Project | Photo: Kevin McElvaney
The Berlin Spacebuster © Übermut Project | Photo: Kevin McElvaney


  • The Berlin activation space with the Spacebuster is located next to the Reeperbahn Hamburger space – in the heart of downtown Austin, opposite of the Convention Center from March 10 to12: 503 East Cesar Chavez Street
  • The Berlin x Hamburg Interactive Night will take place at the "German Haus“ on March 12, from 8pm at Barracuda Austin : 611 East 7th St.

Presented by

The REASON WHY BERLIN program is a cooperation between Berlin Partner, Musicboard Berlin, Senate Department for Economics, Energy and Public Enterprises, VisitBerlin, raumlaborberlin, and Openers.

Header Image: Lady Bird Lake Outdoor stage at 2018 SXSW Music Festival | © | Merrick Ales

South by Southwest - SXSW 2018: Austin, Texas