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Austin, Texas

South by Southwest - SXSW 2024


The South by Southwest (SXSW) festival, renowned as the globe's premier event for the international digital and creative sectors, serves as the perfect platform to showcase Berlin as Europe's foremost startup hub and creative metropolis. SXSW spans from March 8th to 16th, encompassing conferences, exhibitions movie screenings and live music shows in Austin, Texas. Once again, Berlin returns to SXSW, building on its presence from last year and will level it up in 2024! 

We'll be showcasing some of Berlin's most inventive and creative minds in Austin! Visit us in our central location: The BERLIN LEVEL in downtown Austin. Mark your calendars for March 12th, when we'll present a colorful show of panels, pitches, live music and a party. Experience Berlin’s creative economy hub, dive into captivating showcases of immersive art, and revel in live comedy and music performances from the capital city at our closing celebration. 

Level up with Berlin!  

Timetable BERLIN LEVEL @ SXSW 2024 (CST): 

12:00-1:00 pm: BERLIN LEVEL lunch 

1:00-04:45 pm: Panels brought to you in partnership with Stephan Balzer, Curator of TEDxBERLIN 

01:00-01:45 pm: ‘Why are we (not) creative?’ with Jessica Brillhart (Founder & Director, VraiPictures/ VR/AR/XR innovator), Russell Huffman (UX Product Manager, Quantum Computing & Quantum Art Pioneer), and Hermann Vaske (Filmmaker, Author/ World Creativity Project), moderated by Stephan Balzer (Founder & Curator, TEDxBerlin)

01:45-02:30 pm: ‘Disruptive thinking: The role of technology and creativity in public innovation’ with Meghan Donohoe (Founder and Leadership Activist, Pebble), Jared Ficklin (Futurist/ Founding Partner & Chief Creative Technologist, argodesign) and Dr. Benjamin Seibel (Director CityLAB, Technology Foundation Berlin), moderated by Stephan Balzer (Founder & Curator, TEDxBerlin)

03:15-04:00 pm: ‘Disruptive technology: Advances that will transform life, business, and the global economy’ with Sandy Carter (COO, Unstoppable Domains/ Founder, Women of Web3/ AI/Blockchain advocate), Patrick Lee (Co-Founder & Managing Partner, PKO Investments/ Co-founder, Rotten Tomatoes), Leif-Erik Lindner (Managing Director, IFA Management), moderated by Niko Woischnik (Founder, Tech Open Air Berlin)

04:00-04:45 pm: ‘Nighttime communities and their impact on urban landscapes’ with Sonya Jevette (Artist and Board Member/ Vice Chair at American Federation of Musicians, Women in Music Austin, Austin Texas Musicians), Lutz Leichsenring (Spokesperson, Clubcommission Berlin) and Raheem Manning (Night Time Economy & Business Development, City of Philadelphia), moderated by Stephan Balzer (Founder & Curator, TEDxBerlin)

04:45-05:30 pm: Berlin startup pitches with AIBeatz, Beams, DAS, Kodex AI, Mimic Minds, NFTLab.Berlin, Trotzkind and XR Bootcamp

05:30-07:00 pm: Dinner & Drinks 

07:00-08:00 pm: Standup comedian Shahak Shapira (Reserve your seat via

08:00-01:00 am: Berlin music night with ÄTNA, Lie Ning and Minimal Schlager 

Are you an entrepreneur or executive in tech? Are you looking for meaningful business partnerships? Or are you looking for the next big thing in tech? If so, use this opportunity to get to know our delegation of companies from Berlin:  

Johanna Hirmke
Phone +49 30 46302-138


The BERLIN LEVEL is located in the heart of downtown Austin: El Cockfight: 121 E. 5th St., Austin, TX 78701  

Header Photo: MJ Tangonan on Unsplash