Slay Secures $5 Million Funding for Social Gaming Platform Pengu
Pengu is the first hit game from Slay. - © Slay
Berlin-based social gaming startup Slay has successfully raised $5 million in funding to further develop its popular virtual pet platform, Pengu. According to reports from GamesBeat, the company, founded in 2022, has already achieved significant success with its flagship game, attracting over 2.5 million monthly active users and 650,000 daily active users.
Slay's mission revolves around creating positive social gaming experiences that foster creativity and bring people together. The company's CEO, Fabian Kamberi, emphasized their focus on building an immersive social gaming platform that allows users to fulfill their narratives with virtual pets.
In 2024, Slay introduced innovative AI features to enhance user engagement. These include an AI chat function enabling users to converse with their Pengu pets and AI-assisted tools for creating in-game cosmetics. The company is also launching a developer relations program to encourage studios to create casual content for the platform.
The funding round was led by Accel, with participation from notable industry figures such as Scooter Braun, CEO of HYBE America, and Ilkka Paananen, co-founder and CEO of Supercell. Slay plans to use the investment to expand its ecosystem, allowing users to play, connect, and create content in a positive environment.
With its innovative approach to social gaming and strong financial backing, Slay aims to revolutionize the mobile gaming landscape by creating a platform that seamlessly blends social interaction, creativity, and engaging gameplay.
